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Internal · Brand Guidelines

Bulldog Style Reference

Use these exact tokens and fonts for any new section so future pages stay consistent with the logo.

Typography

  • BUILT TO LAST
    Bold athletic headlines (matches the BULLDOG wordmark). Always uppercase.
    Anton
    Display / H1–H4
  • KITCHEN & BATHROOM
    Condensed uppercase labels, button text, section eyebrows.
    Oswald
    Subheads / Eyebrows / Buttons
  • Cincinnati's full-service remodeler.
    Paragraphs, form fields, navigation, captions.
    Inter
    Body / UI

Loaded from Google Fonts in src/routes/__root.tsx. Tailwind classes: font-display, font-condensed, font-sans.

Color Tokens

  • bg-ink / text-ink
    Near-black. Primary surfaces, footer, headlines.
    #1a1715
  • bg-brand-red / text-brand-red
    Signal red. CTAs, accents, active nav.
    #c8252c
  • bg-background / text-foreground
    Off-white page surface + ink text.
    #fafaf7
  • bg-cream
    Subtle cream — alternating section backgrounds.
    #f5f4ef
  • bg-muted / text-muted-foreground
    Muted surfaces and supporting copy.
    #eeece6
  • border-border
    Default hairlines, dividers, input borders.
    #dcd8d0

Defined in src/styles.css as CSS variables. Always reference via Tailwind tokens — never hard-code hex values.